HomeOPINIONDo You Have This In Pink?

Do You Have This In Pink?

By KAYLA
DEMICCO
Contributing Writer

It’s now the month of October and that means it’s Breast Cancer Awareness Month. A lot of companies douse their offices in pink and center their advertisements around the color for this month. Which is a marketing strategy that would be very favorable to the iconic, pink enthusiasts Elle Woods and Sharpay Evans.
For example, Capital District Transportation Authority (CDTA) has a few buses around the city that are all pink because they partnered with American Cancer Society. An article on the CDTA website states that one seat on every BusPlus bus is fully pink for the cause. Each of those seats also contain a fact about breast cancer and promotes the Making Strides Against Breast Cancer walk.

Our very own campus is taking part in joining the fight against breast cancer and bringing awareness to the students. Jenny Metzger, vice president of Colleges Against Cancer, which meets Thursdays 7 to 8 p.m. in Albertus Hall, room 108, to gain more information on what has been done so far to spread awareness. According to their Instagram, Colleges Against Cancer (CAC) club is “a nationwide collaboration of college students dedicated to eliminating cancer by working together to implement the programs and missions of the American Cancer Society.” Metzger said that CAC dedicates an entire week of different activities, “Pink Week,” to make their mark in the movement.

The awareness begun on Monday, Oct. 9 at the best place to go for all things fundraisers, Blaze Pizza. On Tuesday, students could purchase a balloon with a pink ribbon on it that would then be put in various places on the quad along with pink streamers. Wednesday, Oct. 11, a special called “Check Your Boobies,” which is exactly what you probably think it is. In the President’s Dining Room, visitors were taught how to give themselves a self breast examination which also promoted health and safety. This is something that everyone should know how to do because it is possible for anyone, regardless of sex and gender, to get breast cancer. Even people that were born male get a small amount of breast tissue. Thursday, Oct. 12, CAC holds “Paint Night” at their weekly meeting where there would be snacks and painting that was breast cancer themed for one dollar. Friday, Oct. 13, they held a “very lucky” bake sale with plenty of goodies outside of Camelot. “Pink Week” took a closing at the famous, annual Making Strides Against Breast Cancer walk on Sunday, Oct. 15.

The CAC club worked super hard with raising awareness to this month with all these activities. However, before finding out more information, I thought the only thing that was done was the balloons and streamers on the quad. Later last week, I came across a couple of flyers in the EAC (amongst all of the other flyers that were advertising things going on around campus) that had all of the information about “Pink Week” for the first time. Most people I talked to didn’t know about “Pink Week” and thought that the only thing the campus was doing to bring awareness was the balloons and streamers. With more research I did, I found out that CAC has done “Pink Week” in the past.

I hope CAC continues their trend in doing “Pink Week” for the upcoming years and Saint Rose continues to bring awareness to breast cancer and other important issues.

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